Strategy & positioning
Clear choices around repertoire, profile, release planning and your next commercial step.
M/TMusic TroubleshooterPart of PSG Music Publishing
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Part of PSG Music Publishing · Powered by Network Deal Hub · for artists, producers & songwriters
What's next for
my music?
You can choose a focused session with Pascal alone, or start with a short Match Call to identify the professional who can genuinely add value to your question and stage.
- Free 15-minute Match Call with Pascal
- First 60-minute session normally €195
- Starting rate per customer, per professional · exceptions agreed upfront
Plan a free Match Call15 minutes free · followed by a focused choice
Pascal NanlohyArtist development · publishing · rights & strategy
Our role and approach
One strategic point of contact.
Pascal Nanlohy connects artist development, publishing, music rights and international partnerships. You may choose to work with him alone. If part of your question falls outside his own expertise, he says so clearly and refers you only with your agreement.
Publishing & rights
Clarity on splits, masters, publishing, contract routes and the agreements that need to be in place.
Partnerships & introductions
Targeted connections with suitable professionals, publishers, labels and international partners.
Guidance & negotiations
Preparation, assessment and support for a concrete next phase, always under a separate written engagement.
Our role: advice. Your role: decisions.
Music Troubleshooter acts solely in an advisory capacity. You decide whether and how to use the advice and remain responsible for your own choices, communications, negotiations, commitments and agreements.
Read when we are and are not involved
If you negotiate or make decisions independently without asking us to review or advise in advance, we are not a party to those choices and are not responsible for the outcome or obligations arising from them. If you want us to review or support a proposal, negotiation or agreement, this must be agreed separately and in writing beforehand.
This does not affect any liability that cannot be excluded under mandatory law.Pitching is a best-efforts service, not a guarantee of placement, release or income.
A clear process
From Match Call to focused expertise.
You can choose a session with Pascal alone. If other expertise is needed, he first maps your question and refers you — only with your agreement — to the right professional.
Plan a free Match Call- 01
Free Match Call
In 15 minutes, Pascal discusses your question, stage and desired result. This is a focused fit and route check, not an in-depth content review.
- 02
Advice & match
If Pascal's expertise answers your question, he remains your only adviser. If another specialism is needed, he first discusses with you which professional or route is the right fit.
- 03
Expert Start Session
A first 60-minute session with Pascal or another professional normally costs €195 including VAT. This starting rate applies once per customer, per professional. Any different rate or extra preparation is always agreed in advance.
- 04
Tailored follow-up
Want to continue? You receive a proposal in advance at the professional's regular rate. A package rate may apply to larger, pre-agreed bundles of hours.
Our network, used with purpose
The right professional at the right moment.
These professionals are part of the Music Troubleshooter network. You can work with Pascal alone or, when it is genuinely useful, engage a suitable professional through him. Pascal remains your strategic point of contact.
Video call01 · Makeba Riddick
Makeba Riddick
Songwriter · vocal producer · creative adviser
Makeba Riddick is an award-winning songwriter and vocal producer with international credits for artists including Beyoncé, Rihanna, Jennifer Lopez and Mariah Carey.
Book Makeba for questions about
- Song development, hooks, toplines and song structure
- Vocal production, performance and studio direction
- Writing camps and creative collaboration
- Preparing songs for international and major-label contexts
More about Makeba
After studying Music Business/Management at Berklee, Makeba built an international career in songwriting and vocal production. Her breakthrough came with Jennifer Lopez's No. 1 hit “All I Have”; she later worked extensively on songs and vocal production for artists including Beyoncé and Rihanna.
In a session, Makeba provides focused feedback on songs, hooks, toplines, performance and vocal production. The session is advisory: pitching, introductions, writing camps or follow-up work are not automatically included and are agreed separately where relevant.
Normally €195 including VAT60 minutes · standard starting rate per customer, per professional · exceptions agreed upfront
After the Match Call, we check the fit and Makeba's availability. You then receive the €195 including VAT payment link and we confirm the time. Sessions take place by video call as standard.
Oslo · Norway02 · Ketil Schei
Ketil Schei
Composer · songwriter · producer · music publisher
Ketil brings together more than 25 years of international music experience across studio work, publishing and market strategy.
Book Ketil for questions about
- Publishing contracts and deal structure
- Rights administration and catalogue strategy
- International positioning and K-pop/J-pop
More about Ketil
Based in Oslo, he works with songwriters and producers on publishing contracts, rights administration, catalogue strategy and international collaboration, with particular knowledge of K-pop and J-pop. His credits also include music for the series SKAM.
Ketil is connected to Stealth Music Publishing Norge and PopKorn Music, combining creative development with practical publishing knowledge and international markets.
Normally €195 including VAT60 minutes · standard starting rate per customer, per professional · exceptions agreed upfront
After the Match Call, you pay securely through Stripe. We then verify your details and contact you to confirm a suitable time with Ketil. Sessions take place by video call as standard.
Deventer · Netherlands03 · Jimmy Huru
Jimmy Huru
Producer · Dutch hip-hop & urban
Delano Hurulean-Ruitenbach, known as Jimmy Huru, is a Dutch producer from Deventer and a trusted creative force behind productions for Broederliefde.
Book Jimmy for questions about
- Production choices, arrangement and sound
- Artist–producer collaboration
- Dutch hip-hop, urban music and release-ready productions
More about Jimmy
Jimmy produced Broederliefde tracks including “Ik Was Al Binnen” and “#JM”. He has also worked with SBMG, Frenna and SFB, Tabitha, Jairzinho, Jayh and James Watts.
In a session, Jimmy turns his hands-on experience into focused feedback on your music, creative choices and the journey from an idea or demo to a strong production.
Normally €195 including VAT60 minutes · standard starting rate per customer, per professional · exceptions agreed upfront
After the Match Call, you pay securely through Stripe. We then verify your details and contact you to confirm a suitable time with Jimmy. Sessions take place by video call as standard.
Amsterdam · Netherlands04 · Rutti Cruise
Rutti Cruise
Producer · mixing & mastering engineer · talent developer
Rutti Cruise (Rutger Kroese) discovered Giorgio Tuinfort at a young age and, through Cruise Control Studios in Amsterdam, helped develop generations of producers and artists.
Book Rutti for questions about
- Talent development and artistic growth
- Mixing, mastering and studio quality
- Production, songwriting and what makes a track connect
More about Rutti
He combines talent development with extensive experience in production, songwriting, mixing and mastering. His international studio and mixing credits include releases by David Guetta featuring Nicki Minaj, alongside successful Dutch urban productions of his own.
In a session, Rutti gives practical, honest feedback on your song, production and final mix. He helps you hear where a track can become stronger and which choices can make it more convincing both musically and technically.
Normally €195 including VAT60 minutes · standard starting rate per customer, per professional · exceptions agreed upfront
After the Match Call, you pay securely through Stripe. We then verify your details and contact you to confirm a suitable time with Rutti. Sessions take place by video call as standard.
Netherlands05 · Milan Raven
Milan Raven
Festival director · consultant · interim manager
Milan combines more than fifteen years of experience in the events industry with strategic insight and a hands-on approach for festival organisations.
Book Milan for questions about
- Festival strategy, positioning and growth
- Organisation, production and interim management
- Partnerships and stakeholder management
More about Milan
At Q-dance, ID&T and Pal Mundo, he worked on leading festivals and brands including Defqon.1, Mysteryland, Sensation and Pal Mundo Festival. Drawing on this broad experience, he helps festival organisations with strategic challenges, optimisation and interim management assignments.
Milan moves easily between strategy and execution. This enables him to advise on direction and growth while also providing practical support with organisation, production, partnerships and complex festival stakeholder interests.
Normally €195 including VAT60 minutes · standard starting rate per customer, per professional · exceptions agreed upfront
After the Match Call, we check Milan's availability. You then receive the €195 including VAT payment link and we confirm the time. Sessions take place by video call as standard.
Video call06 · Thijs Verhulst
Thijs Verhulst
Business developer · platform & artist brand strategist · data analyst · growth adviser
Thijs combines eight years of commercial experience at Warner Music Group with fan-first platform expertise, data analysis and growth strategy for artists, labels and music professionals.
Book Thijs for questions about
- Fan and platform growth, strategy and content positioning
- Channel and platform audits for YouTube, streaming and social
- Artist branding and positioning
- Commercial partnerships and growth strategy
More about Thijs
At Warner Music Group, Thijs worked on the commercial growth of artists and catalogue across the Benelux, with a strong focus on how fans actually discover and consume music. That experience led him to found Angle of Impact, a fan-first growth studio that builds strategy around real fan behaviour rather than platform trends alone.
Thijs combines his hands-on experience with an MBA in Sports & Entertainment Management from LALIGA Business School and a data science background at Cambridge. He turns fan behaviour into concrete growth opportunities and moves easily between a focused channel audit, a complete growth plan and a strong brand proposition.
Normally €195 including VAT60 minutes · standard starting rate per customer, per professional · exceptions agreed upfront
After the Match Call, we check the fit and Thijs' availability. You then receive the €195 including VAT payment link and we confirm the time. Sessions take place by video call as standard.
Video call07 · Kiwan Leung
Kiwan Leung
Music publishing adviser · rights management · business consultant
As founder of Approved Music Services, Kiwan helps artists, songwriters, producers, publishers and labels maximise the value of their intellectual property.
Book Kiwan for questions about
- Music publishing, copyright administration and royalty collection
- Rights and catalogue management
- Publishing deals and negotiation
- Business consulting and creative strategy
- International partnerships, networking and workshops
More about Kiwan
Kiwan combines strategic publishing administration, copyright management, royalty collection, deal negotiation and international partnerships. His approach is built on strong relationships, transparency, creativity and long-term strategy.
Through Approved Music Services, Kiwan supports both creators and music businesses in structuring and managing rights and income. He also offers onboarding programmes and private workshops for professionals who want a stronger understanding of publishing and rights.
Normally €195 including VAT60 minutes · standard starting rate per customer, per professional · exceptions agreed upfront
After the Match Call, we check the fit and Kiwan's availability. You then receive the €195 including VAT payment link and we confirm the time. Sessions take place by video call as standard.
Good to know
Short and clear.
Who is this for?
For artists, producers and songwriters who already have music or a concrete plan, but feel stuck on direction, release, positioning, rights or partners.
Does my music need to be finished?
No. A clear question matters more than a finished product. The session can also help with demos or early release planning.
Can I speak only with Pascal?
Yes. You can book Pascal as your sole adviser for a focused session. If you can resolve the question together, there is no reason to involve another professional. If part of it requires expertise outside his own field, Pascal discusses that with you first and refers you only with your agreement.
What is included in the rate?
The standard starting rate is €195 including VAT for one 60-minute session with Pascal or one chosen professional. It applies once per customer, per professional and is not a bundle covering several professionals. If a professional requires a different starting rate or extra preparation, we always agree this in advance. With Pascal, you can send up to 3 tracks beforehand and he reviews them before the video call.
How do payment and booking work?
You can request a paid session with Pascal directly or start with a free 15-minute Match Call. If other expertise is needed, Pascal first discusses the referral with you. Once the professional is selected and available, you receive the correct payment link and we confirm the time and video call.
Can I book more than one professional?
Yes. The introductory rate applies separately to each professional. For example, one start session with Ketil and one with Rutti costs €195 twice. A further session with the same professional is charged at that professional's regular follow-up rate.
What do follow-up hours cost?
The regular rate varies by professional and assignment. You always receive a proposal in advance. A package rate may apply to a larger, pre-agreed bundle of hours; any discount is not automatic and is confirmed in writing.
Is the session online or in person?
The session normally takes place by video call using Google Meet. An in-person appointment is possible by prior arrangement. Travel time is calculated in advance based on the normal return journey from our business base, at €25 including VAT per 15 minutes. Car travel is charged at €0.35 per kilometre return, plus any parking and toll costs. For public transport, we charge the actual costs. The total is always confirmed in advance; there is no separate call-out fee.
Is this also a publishing or mentoring programme?
No. This is deliberately one focused session. If you want us to work on pitching, placement, strategy or rights afterwards, you will always receive a separate proposal with clear terms.
What if you also pitch or place the music?
Advice remains advice. If we actively take the work forward, we first agree a separate arrangement, such as co-publishing or title-by-title publishing. Rights, role, term and compensation are always documented separately in writing. Pitching is a best-efforts service and does not guarantee a deal, release or income.
From separate contacts to a focused collaboration
Ready to build
strategic partnerships together?
Plan a free Match Call Or view the available professionals →First the right question and match. Then one focused start session or a suitable follow-up.